Most frequent questions and answers
Utility/Conversion LUTs be used to make a clip look as it was originally shot. Assuming good exposure, you can use the LUT as your grade, or as the starting point of a grade. Of course you don’t have to use a camera LUT at all – you can always convert LOG to Rec 709 by adding some contrast and saturation.
NOTE:- Camera LUTs are applied first in the processing chain, so they can therefore clip shadow and highlight detail that isn’t recoverable in the grading process. With a well-exposed shot this usually isn’t an issue.
A creative LUT goes beyond normalizing the footage to a specific color space by also making creative adjustments. These LUTs are great for mimicking the look of a particular film stock, popular effect, or other stylized look. It’s not uncommon for a director, DP, and colorist to work together to create custom Creative LUTs before production begins that can be used on set to monitor what the final images will look like more accurately. This LUT can also be applied to dailies and then brought back into the mix during post production to serve as a starting point for the final grade. Perhaps even more so that Display LUTs, creative LUTs should be camera-specific.
1) Utility/Conversion LUT: – To convert Camera’s LOG footage to usable footage for proceeding with more stylistic color grading.
2) Cinematic LUT Pack – 249 Premium LUTs to transform your generic video footage to dazzling cinematic visuals.
Conversion LUTs must be applied before any other color adjustments. You apply a conversion LUT to your footage, then you color grade or apply a second LUT for the look. The generic LUTs (LOG to Rec709 and Rec709 to LOG) may be useful under certain conditions (low light, high ISO, underexposed or overexposed scene, etc), or to reset the image in order to match multiple cameras using different profiles.
Upon Order Confirmation, the LUTs will be emailed to you with an Instant Download Link that will remain active for 72 Hours.
You can contact us via e-mail firstname.lastname@example.org for any issues.
Log – Is a shooting profile to provide wide dynamic and tonal range, to provide more latitude when you’re ready to color grade your footage with LUTs. At first, the image may appear flat (or “washed out”), but it retains shadow and highlight detail that would have been otherwise lost.
Rec709 – Is the standardized format for color in high definition video. This is the look produced by a video camera that is white balanced and exposed properly. When a video camera is setup and used correctly to shoot a well-lit scene, the results are going to be favorable and usable for the editor.
Yes, they can be used on any footage regardless of which color space it was shot in. If you are shooting in Log or any other type of flat color space, we recommend balancing your raw footage first (either by applying a translation LUT, or just by adding contrast and saturation), before applying any of these creative looks. These LUTs are not supposed to convert Log footage to Rec 709, so if shoot in Log, be sure to use the conversion LUT first ( LOG to REC709 LUT included in the LUT pack), and then apply one of our LUTs to stylize your image.
Because our LUTs are digital downloads, we have no way of taking back the files once you purchase them. For that reason, we can not issue refunds – However, we are always happy to help answer any creative or technical questions to ensure your process is as seamless as possible. Just e-mail us anytime at email@example.com